Designations
Am rather amused at this beta morphing murketing (yes with a ‘u’) industry. There are designations called Junior Trends Researcher, Creative Planner, Planning Strategeist, and then there is Strategic Planner,
down to Account Executive which does not differ much from Portfolio Manager. In certain agencies you have Studio Managers that doubles up as Personal Assistant (??). Well that is when the (old and married but rather suave) Creative Director starts hitting on you.
What is the difference between New Business Development Executive and a Junior Business Strategist again?
And when they just can’t decide what you are capable of,
you are the PROJECT MANAGER.
Oh wait, on the creative side, here’s the best: User Experience Designer.
